How do you like your chips? Skinny, fat, French fries, triple cooked?
In February each year, Chip Week, an initiative from the Potato Council,
celebrates the nation’s love of chips.
With a high profile PR campaign in place to promote chips, it generates lots of television, radio and press coverage, driving up sales of chips in pubs, restaurants and chip shops throughout the country.
From adding new and inspirational chip-based recipes to the menu to holding ‘chip themed’ events or quizzes, Chip Week provides a fantastic platform to boost sales.
For a number of years we developed fun way of promoting it. This is just one of them.